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Blogs, if done right, are the easiest way to go VIRAL, which by nature is going to build your traffic. Good Content with value to your audience is the key. Your traffic will grow, as you gain a following that references your message through links you begin to build exposure for your site. By using Blog post your message can spread by others who are reposting and you site starts to gain Website Authority. If your post is noteworthy it can be spread through others sites using RSS feeds and the your website presence begins to build.

This Video is a quick excerpt from TechRepublic which emphasizes how game elements can build website communities. It is was discussed at a Microsoft Office 2.0 conference in San Francisco

I have always loved politics but this one is quite a race!